About SuperFresh Grocer

Eating isn’t just about satisfying hungry tummies. It’s also about nourishing our bodies and taking our taste buds on new adventures – with fresh, flavourful produce.

Here’s how it works at SuperFresh Grocer:

1. We fly and deliver upon Preorder

Instead of arranging bulk ship freight and storing produce in a cold room for a long period – which compromises freshness – we work on a preorder basis. This means we bring in only what you need, straight to you, so you enjoy produce at their freshest. 

With our preorders, you'll receive SuperFresh produce, which are fresh SG arrivals. Doing so ensures that fruits & veg are SuperFresh, we cut down on food waste at a commercial level, and avoid unnecessary cold storage.

2. We skip shelving and displays

SuperFresh Grocer brings you quality produce, neither displayed for days at a supermarket shelf nor touched, poked and prodded by other shoppers.

Our cold chain is shortened with less handling and less time wasted – resulting in maximum freshness.

3. We encourage adventurous eating

We don’t just eat to live; we live to eat. With our wide variety of produce – including seasonal ones unique to the locality – we invite you to join us on a taste adventure. 

Got more questions about our produce? Get in touch with us.